“It’s just a car.”
Karma Automotive
Karma Automotive is a company built off the promise of making no compromises on a great idea. Still in their infancy, the powerhouse automotive brand approached me with a difficult task: to make an iconic and bold brand video that speaks to the company’s spirit- while only teasing a few of the exciting builds the company is working on.
I teamed up with my talented friend John Bacic to create a script that raised a middle finger to the status quo. When Karma was onboard, I brought in my team at Advent Films to bring it to life.
The piece premiered at the 2022 Los Angeles Auto Show, and it was an honor to help re-introduce this legendary brand to the world after nearly a decade of mysterious work behind closed doors. Shortly after its release, this piece won gold Telly Awards for both “Directing” and “Writing”, and two silver Tellys for the “Automotive” and as a “Brand Film” categories. The spot also earned “Best Commercial” at the World Cannes Film Festival and “Best Commercial/Brand Film” at the Grand Motoring Film Festival.
